THE FINAL CHAPTER
AN ORIGINALE CREATION EVERY MONTH
Place d’Espagne – 1000 Brussels
The M.U.R. [Modular, Urban and Reactive] is a concept created by the French association of the same name. It consists in transforming a billboard into a kind of open air muséum. We offer contemporary artists the opportunity to display an original, temporary creation on a 3 x 9 metre billboard, on the basis of one poster covering another. Artists are free to choose how they wish to express themselves and the possibilities are numerous: acrylic paints, ink, aerosol paints or live performances. Through this mix of genres, the objective is to shatter the symbolic barriers that separate the public from art and to offer a non-commercial exhibition area where walls everywhere are covered by advertising messages.